"Quote" Back to your original question- For most manufacturers, they probably get melted back down and re-used. At least that's what I would imagine. Malibu seems to have found something that works for them with these blem sales at OEX, though.
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I was thinking that some may recycle their blems but I've also seen on more than one occassion Blems of 2 other manufacturers offered by a couple large
retailers but not in any quanity and I found them by accident while looking for
other related items or deals in general.
That is kinda what really got me thinking about this. To Malibu's credit I'm sure that it hasn't hurt their market share otherwise I doubt we would have seen it more than once. Plus by working with a top notch retailer like OEX doesn't hurt either. Big picture, name recognition when someone is considering a kayak and also the associated accessories that go with the addiction