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Zoom Supper Fluke, I usually use 5" or 7". Baby bass and smokin shad are my 2 favorites. The new swimmin super fluke is awesome. I got mine from Hogan's Bait and Tackle in Dana Point.
Sled Head = a lead head that allows for weedless rigging of baits like the Super Fluke. Perfect for the kelp and boilers, when rigged right it's really hard to snag and lose your bait.
Hotsauce = a fish attractant. They also make the Flurry, my favorite small swimbait. I fish Big Hammers for 5" and above. They also make the Hyspin, turns any lead head with a big enough eye into a spinner bait.